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The Brighton Wheel, also known during its planning and construction phase as the Brighton O and the Wheel of Excellence, is a transportable Ferris wheel installation erected in October 2011 on the seafront in Brighton, part of the English city of Brighton and Hove. It has planning permission to remain in place until 2016. Situated below the East Cliff near Brighton Pier and built with private funding, its promoters anticipate that several hundred thousand visitors per year will experience the 12-minute ride. The wheel's location in a conservation area with many residential buildings has proved controversial.
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