The Hollywood Sign (formerly the Hollywoodland Sign) is a landmark and American cultural icon located in Los Angeles, California. It is situated on Mount Lee, in the Hollywood Hills area of the Santa Monica Mountains. The sign overlooks Hollywood, Los Angeles.
"HOLLYWOOD" is spelled out in 45-foot-tall (14 m) white capital letters and is 350 feet (110 m) long. It was originally created in 1923 as an advertisement for a local real estate development, but it garnered increasing recognition after the sign was left up. The sign was a frequent target of pranks and vandalism, but it has since undergone restoration, including the installation of a security system to deter vandalism. The sign is protected and promoted by The Trust For Public Land, a nonprofit organization, while its site and the surrounding land are part of Griffith Park.
From the ground, the contours of the hills give the sign a "wavy" appearance, as reflected in the Hollywood Video logo, for example. When observed at a comparable altitude, the letters appear nearly level.
The sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies.
The sign was the location of the 1932 death of Hollywood starlet Peg Entwistle.